Resume
Summary
Accomplished marketing executive with 20+ years driving growth for B2B SaaS companies in European and global markets. Proven track record of scaling marketing functions, leading cross-functional teams of 15-50 professionals, and establishing data-driven processes that become organization-wide standards. Expert in orchestrating organic growth strategies across search, content, and product-led channels while partnering with C-suite executives on strategic vision. Recognized with multiple industry awards including Deloitte UK Technology Fast 50 and Financial Times 1000 Fastest Growing Companies. Specialized in building high-performing teams and developing future marketing leaders in German and English-speaking markets.
Work Experience
Nov 2025 – Present
Advisor
Maritime & Healthcare Company
Currently architecting a comprehensive ICP (Ideal Customer Profile) framework through market analysis & stakeholder interviews, establishing foundation for targeted SEO/AEO/GEO strategy.
June 2025 – Present
Advisor
Speak Like a CEO Academy & Show
Partnered with executive communications influencer Oliver Aust (120K+ LinkedIn followers) to scale Academy and Podcast without adding headcount. Developed and executed multi-channel growth strategy across Academy enrollment, podcast audience, and digital presence.
Jan 2025 – Jun 2025
Advisor
BANOS AG
Hired by executive board to transform marketing function at specialized banking software company (€10M+ revenue, 100+ employees). Led strategic overhaul implementing AI-powered solutions and new systems that created unprecedented brand visibility. Original 3-month contract extended to 6 months as transformation created a sustainable marketing framework.
Feb 2024 – April 2024
Advisor
DETA GmbH
At software startup (90K+ user base, 7 developers), architected and launched 4 week Early Adopter Program for product pivot to new MVP. Created direct user feedback loop critical to product-market fit validation. Prepared founders for Series A fundraising trip in San Francisco by developing target investor list, coordinating meetings, pitch materials and coordinating live product launch events.
Jan 2022 – Mar 2023
Head of English Speaking Markets
ProvenExpert.com, Expert Systems AG
At German SaaS platform, created organic-first Go-To-Market strategy for English markets while partnering with C-suite on cross-functional product, sales, and marketing initiatives.
2019 – 2020
CONSULTANT
OBEN8 UG
Consultant for a variety of German brands.
2012 – 2019
Managing Director & Co-Founder
Re:signal
Co-founded and scaled London-based SEO and content marketing agency to £1.5M revenue (2018) serving enterprise clients including Expedia, Financial Times, and TransferWise. Built agency from ground up to 25+ employees while maintaining 70%+ billable time and establishing reputation as industry-leading innovator. Successfully exited through company buy-back transaction.
2006 – 2012
SEO & PPC Expert
Various Agencies
Internally promoted to Head of SEO at Tamar, one of the top 5 agencies by revenue.
Education
2025
Grow The Show by Kevin Chemidlin
2023
B1 German Language Certificate
Academic Scholarship Winner
SpeakEasy German School and Volkshochschule Berlin
2022
Product Led Growth Academy by Wes Bush
2004-2008
Bachelors Of Arts in History, Cum Laude Honours
New York University (NYU)
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Skills & Expertise
Go-To-Market Strategy • Revenue Growth & Scaling • Team Building & Leadership Development • B2B SaaS Marketing • Cross-Functional Leadership • Strategic Planning & Execution • SEO/Content Marketing • Product Marketing • Organic Growth Strategies • Digital Transformation • Performance Marketing • Budget Management (€1M+) • C-Suite Partnership • Data-Driven Decision Making • Change Management • Market Expansion